I believe we are in jeopardy of losing our rich Aussie culture that our pioneers and forefathers gave to us if we do not preserve it. We need to remind our youth we have our own history, our own unique way of speaking and our own way of identifying with ourselves as Aussies. We are patriotic and proud of our country, its uniqueness and the freedom our diggers gave to us; we must never take it for granted! – Troy Dann, Director, Whip Cracking Productions

To cultivate a safe website community, for people world-wide to interact and share Outback experiences including travel, work, ecommerce, stay and play; where history, culture, adventure and environment are on display, providing a uniquely exciting user propelled site in the world of Outback Tourism. To work with our vibrant regional communities to develop mutually beneficial tourism information and enrich Australian appeal – the "fair dinkum" way !